New Supermercato in Umbertide!!

Big days in Umbertide. We had heard rumors for years about a new super store coming to Umbertide. We waited, and waited. They had been repurposing the old Molino Popolare facility. It is a big piece of land on the main road south out of town. The old mill had been defunct for a long time. They tore down, and cleaned up all the small superfluous buildings but left the big four story old mill building. Rumors had it that would become loft space. Anyway, we had noticed them building a new road etc, but somehow, seemingly in the dead of night, someone snuck in a big, shiny, new supermarket! An EMI to be exact. Today we went over for a look see inside. It is open all day Sunday, not the usual here.

Front of store
From the back, to show the old mill building.

We went inside and applied for the EMI membership card so we could get the discounts. Then we explored. For you Americans out there this will seem mundane for the most part. But much of it is very unusual, especially for our smallish town. Here we go, captions if needed.

Interior of store
Fresh squeeze-it- yourself orange juice. Yay!
I guess I’ll try the guac someday.
Can you feel me rolling my eyes?! 🙄 puleeze.
Lots of fresh pasta both here and in the case.
Well it is almost Christmas after all…time for panetone!
Hah! Hamburgeria.
Aging beef
Prepared seafood. Fries with eyes! The fresh seafood looked great as well.
Prepared foods.
Disappointed in the cheeses. Nothing interesting.
Pizza by the slice.
Here’s something you don’t see here…donuts!
Freshly baked bread.
In the US the biggest aisle is cereal. Here….it’s pasta of course!
Prosciutto for Natale!

Luther gave the wine selection a three🫤. I found a few nice things. I bought a rack of lamb from the butcher. I found pork tenderloins which I haven’t seen in a few years. I bought three! I bought fresh bread and a few other things. There was no international section which I had hoped to see. Overall, it is a nice store. More variety than the Coop. But not a great store.

4 thoughts on “New Supermercato in Umbertide!!

  1. Nancy Hampton Post author

    Hi Mark, I didn’t know you read this. I love love love Elizabeth! Yes, I, too, love the more laid back slow life here. I am fine with the riposo every day. It helps us all slow down. You are so right. It’s kind of why we came. 💕

  2. Mark wholey

    When my wife and I moved to Umbertide we had to learn the ropes. This was early 90’s and the grocer chose the best produce for you. The lunch hour of closing seemed to happen just before we got there. We had to go from American time to Italiano time. We adjusted. Loved it. Our italian friends envied our California life style. 24/7. We took naps on italian time. Holidays on Sundays. Umbertide is still a lovely little town. mw

  3. Nancy Hampton Post author

    Hi Shawn. Starbucks is in Italy yup. I don’t get it, but it’s kind of an “in” thing. Hence the eye rolling 🤣

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